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A solid CRM is at the heart of ensuring quality measurable marketing performance over time.
The CRM is the Foundation for All Functional Marketing Efforts
A Customer Relationship Management (CRM) solution serves as the foundation for any proper properly functioning marketing effort. In a nutshell, a CRM is a central repository of patients and patient data that informs individualized marketing efforts. Having this data centralized and easily accessible is critical for any marketing team that wants to be effective. With a CRM in place, hospitals can segment their patients based on any number of criteria and then design marketing campaigns specifically tailored to those groups.
CRMs also provide the ability to track patients throughout their journey from initial contact all the way to conversion. This data is invaluable for understanding what marketing efforts are working and which ones need to be improved. With a CRM, hospitals can fine-tune their marketing strategy on an ongoing basis to ensure that they are getting the most bang for their buck.
Turnkey CRM Deployment & Optimization
Novel Koncept is in the business of helping hospitals deploy and optimize their CRMs. We have a team of experienced professionals who will take your hospital through every step of the process, from choosing the right CRM solution to customizing it to your specific needs. In addition, we offer on-going support and optimization services to keep your CRM running smoothly and producing results.
